E-cigarettes have taken a massive step forward in their search for worldwide acceptance. A report from the Public Health England, an agency sponsored by the Department of Health, has said that e-cigarettes are 95% less harmful than tobacco cigarettes. As well as this, they have stated their potential to help smokers to quit completely and say they look forward to when the NHS begins to prescribe e-cigs. Professor Ann McNeill from King's College London said: "E-cigarettes could be a game changer in public health, in particular by reducing the enormous health inequalities caused by smoking." The research found that the problem is almost half of the UK population is not aware of the fact that e-cigarettes are less harmful than traditional cigarettes. Many people think they are just as harmful. Public Health of England believe public perception could be stopping people from trying vaping which could eventually stop many people from smoking altogether. Professor Kevin Fenton, Director of Health and Wellbeing at PHE, said: "Local stop smoking services should look to support e-cigarette users in their journey to quitting completely.” It is still not fully known the full effects of e-cigarettes but hopefully this will encourage more people to step into the vaping world. Recently, scientists were unable to find any e-cig toxins.