The use of e-cigarettes across Europe is increasing, but the amount of people who consider e-cigs dangerous is growing at an even faster rate. The study by Imperial College London found that the percentage of people who consider e-cigarettes to be harmful rose from 27.1% to 51.6%. Meanwhile, between 2012 and 2014, e-cig users rose from 7.2% to 11.6%. Interestingly, the study reflects similar data that was found by a similar survey in the US recently. The likelihood is that the EU and the FDA’s regulation combined with the reported health scares, whether erroneous or not, has altered public perception in Europe and across the pond too. The survey was funded by the European Commission and surveyed 1000 people from each state, amounting to 26,000 individuals.