The US Food and Drug Administration (FDA) have revealed that it is pushing very hard to release a rule that would place electronic cigarettes under their jurisdiction. Similar to the ruling that was imposed upon the tobacco industry in 2009, the FDA has proposed that they become the authority to govern the e-cigarette industry. The move by the FDA comes after significant pressure from politicians who have been pushing for tighter controls over electronic cigarettes. The FDA’s Commissioner Margaret Hamburg’s revelation that the group is planning such controls was met by impatience by many US Politicians. Politicians are infuriated that it has taken a number of years for this proposal to see the light of day. US Senator Jeff Merkley told Hamburg that the delay was ‘disgraceful’ and accused products such as Tutti Frutti e-cigarettes of having “an insidious strategy to addict our children to nicotine”. Shaking his fist with ire, Merkley suggested that electronic cigarettes were marketed towards children, despite offering no evidence to support this. Confusingly, Merkley has also signed his name to a report encouraging the FDA to enforce a regulation which dictates that electronic cigarette packaging should clearly inform users of the health risks attached to vaping. This comes despite the fact that there is no published research confirming any health risks attached to the use of electronic cigarettes. Furthermore, the report is recommending that electronic cigarette advertising on radio and television be banned as this too exclusively targets children according the signees. FDA initiated regulations could seriously impinge upon the electronic cigarette industry. Whilst almost all electronic cigarette brands, suppliers and users will agree that sensible regulation would be a sensible move for the industry. However, regulations built upon unpublished research and half-truths could only serve to produce more damage than benefits.