As a result of some of the negative press e-cigs have received in the US, recent studies have found that Americans are somewhat disillusioned and more sceptical of e-cigs now than they were last year. Even though many of the reported health scares are calamitous and erroneous, like the report from the Doctor who was slammed for saying e-cigs are as harmful as tobacco, there’s a growing amount of Americans voicing their fear of e-cigs, fear that probably wasn’t helped by the FDA’s new regulations on e-cigs. The Reuters/Ipsos poll was carried out from 19 April to 16 May and, although it found that 10% of adults are using e-cigs, 47% of the surveyed believe vaping isn’t safer than traditional smoking and only 38% felt that way a year ago. 43% said they don’t think vaping can help people quit smoking and only 39% felt that way previously. 66% said that vaping is addictive compared to 61% in 2015, and 49% believe that second-hand vaping was similar to second-hand smoking, whereas only 41% believe that last year. This is in spite of the fact that a recent study found that e-cigs doesn’t harm bystanders. E-cigarette sales in the US have rapidly grown over the last ten years, and it is expected to reach $4.1 billion in 2016. However, sales have slipped 6% since the first quarter of the year. There are fears that the American e-cig market will be greatly affected by the FDA’s stronghold on vaping, and there are also fears that unfounded health scares are putting people off e-cigs. Dr. Michael Siegel, a professor at the Boston University School of Public Health, is a long-term advocator of e-cigs, is unhappy that negative publicity has altered the public perception of e-cigarettes. Dr. Siegel also backed the recent study that found e-cig vapour doesn’t harm bystanders. "There have been public health scares, and they are working," said Siegel. "They are dissuading a lot of people from trying these products."

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