Introducing IQOS

by Jemma Wolfe
Introducing IQOS Heat Not Burn

Introducing IQOS Heat Not Burn

Meet IQOS, the most popular brand at the forefront of heat not burn products. First established back in 2014, IQOS launched their innovative heat not burn technology as a healthier alternative to smoking cigarettes, and their popularity has continued to skyrocket ever since.

With the goal of creating a smoke-free future, IQOS have released an exclusive range of products that deliver all the same satisfaction of regular cigarettes, but with far fewer risks. With no combustion, smoke, or tar involved, their devices simply warm up the tobacco inside their Heets sticks to create a nicotine-rich vapour that keeps your cravings at bay.

Want to find out more? We’ve taken a deep dive into the IQOS brand, their devices, and their tobacco products to give you a full rundown of their innovative range to help you decide if they can provide you with the right smoking cessation aid to guide you along your quit smoking journey.

What is IQOS?

What is IQOS?

IQOS is an established brand that creates some of the best selling heat not burn products on the market, and it’s also the name of their flagship device. Unlike vaping products, which use eliquid, the IQOS cigarette is a pocket-sized electronic device that heats real tobacco for a satisfying and authentic experience, without any smoke, combustion or unpleasant odour.

Not only does this safer alternative involve fewer harmful chemicals, but the lack of smoke means it’s not an inconvenience to bystanders, and you can use your IQOS just about anywhere you can use a vape. To find out more about IQOS and how heat-not-burn technology works, check out our in-depth Heat Not Burn Explained blog.

What are HEETS?

What are HEETS?

Heets is the name given to the tobacco sticks that are specially designed to be used in tandem with IQOS devices. IQOS Heets look similar to traditional cigarettes, only a little smaller. They feature a cigarette-style filter tip that protrudes from the device when it’s installed, allowing you to puff away and enjoy the satisfying sensation of smoking, without ignition or combustion, so you’ll never need to worry about carrying a lighter or searching for an ashtray ever again.



As we mentioned above, Heets tobacco sticks contain real tobacco, so it’s no surprise that many of the Heets flavours available feature an authentic golden tobacco flavour. Heets flavours vary in taste from mild to bold, so whether you’re looking for a rich tobacco taste or something more mild and fruity, there’s sure to be something among the Heets flavours range that caters to your preferences.

The Heets flavours range is divided into 3 categories: Classic, Menthol, and Aromatic. If you’re struggling to decide which flavour to choose, IQOS even offer Heets sticks that can be transformed from a Classic tobacco taste to a Menthol taste at just the click of a button.

To see a full description of each flavour available, head over to my comprehensive IQOS Heets Flavour Guide. Meanwhile, here’s a quick peek at just some of the Heets flavours on offer:


Russet (Rich & full-bodied)
Sienna (Smooth & woody)
Amber (Balanced & roasted)
Yellow (Light & mellow)


Blue (Intense peppermint)
Green (Balanced spearmint)
Turquoise (Mellow refreshment)


Mauve (Menthol with berries)

What products do IQOS make?

What products do IQOS make?

IQOS have been evolving their product range ever since their inception, with the hopes of creating the perfect heat not burn device, and their new IQOS 3 Duo device brings us just that. This newest IQOS cigarette model is the latest device they have to offer, and it’s compatible with all Heets sticks. It’s compact and pocket-sized, making it easier than ever to satisfy your nicotine cravings while on the go.

As well as their IQOS 3 Duo device, the brand also offers a wide range of Heets sticks to use along side it. Users can choose their flavour to customise their tobacco taste and intensity, covering everything from mellow and light golden tobacco to fruity tobacco-based infusions. IQOS have also introduced an array of accessories such as cleaning tools and handy carry cases to make your heat not burn experience as seamless as possible.

What comes in an IQOS kit?

What comes in an IQOS kit?

If you’re wanting to get started with an IQOS cigarette but don’t know where to begin; fear not, the IQOS starter kit has got you covered. Their IQOS 3 Duo starter kit comes with everything you need to get started. Not only will you get the new IQOS 3 device, but you’ll get a holder, cleaner and cleaning sticks, a USB cable and a power adapter. All you’ll need to do is get your hands on some Heets sticks and you’re good to go! To find out more about IQOS 3, have a look at my IQOS 3 Duo Review.

IQOS at myCigara

At myCigara, we exist to make the UK smoke-free. We believe that offering customers viable alternatives to smoking cigarettes, including heat not burn products from brands such as IQOS, helps bring us that much closer to achieving our goal.

To get a better understanding of the range of smoking cessation aids out there, check out our New To Vaping blog and find out if an e-cigarette could be the right tool to help you along your quit smoking journey.

We take pride in ensuring that all of our customers have a great experience when looking for the best smoking cessation aid for them, so please don't hesitate to contact us with any queries. Alternatively, visit your local myCigara store, where our helpful and experienced staff will gladly assist you.